Business Aspects of Optometry, 3rd Edition

Section 1: Preparing for your Professional Career

1. State of the Profession
2. Personal and Professional Goal Setting
3. Ownership (Self-Employment)
4. Employment
5. Resumes and Interviews
6. Debt Management
7. Principles of Negotiation

Section 2: Purchasing a Practice

8. Valuation and Purchase of an Eyecare Practice
9. Principles of Practice Transfer

Section 3: Developing a Business Plan: New Practice, Expansion and Acquisition

10. Deciding Where to Practice
11. Elements of an Office Business Plan, Practice Financing and Obtaining a Business Loan
12. Understanding Premises Leases
13. Office Design
14. Instrumentation and Equipment
15. Controlling Cost of Goods

Section 4: Office Administration and Human Resource Issues

16. Office Organization, Structure and Systems
17. Human Resources: Hiring and Training Office Staff
18. Human Resources: Managing and Motivating Office Staff
19. Human Resources: Evaluating, Managing and Dismissing Office Staff
20. Computer Business Systems and Internet Resources
21. Recall Systems

Section 5: Practice Administration

22. Ethics in Optometric Practice
23. Professional Liability Insurance and Risk Management
24. Quality Assurance
25. Insurance
26. Patient Communication
27. Marketing: External and Internal

Section 6: Evaluation and Management of Specialty Services

28. Ophthalmic Dispensing
29. Specialty Practice
30. Contact Lens Specialty Practice
31. Binocular Vision and Vision Therapy Specialty Practice
32. Interprofessional Relations

Section 7: Financial Aspects

33. Fees, Credit and Collections
34. Managed Care, Audits and Third Party Reimbursement
35. Coding and Billing
36. Analysis of Practice Economics and Growth
37. Financial and Estate Planning
38. Financial Decision Making
39. Taxes
40. Exit Strategies